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Why Beijing, China?

According to the Credit Suisse’s latest report on global wealth on October 15, 2015, China ($22.8 trillion) has the second largest wealth holdings globally. China’s middle class has become the world’s largest, the Swiss bank said: “In 2015, with 109 million, the Chinese middle class for the first time outnumbered that in the US at 92 million.” These high-net worth individuals are increasingly looking for overseas far places to settle their assets. Three Key Reasons For Burgeoning Outbound Investment In Real Estate:
  1. Cooling Domestic Property Markets. Chinese government has taken actions to cool the overheated house market. The policies from tightened bank lending to home purchase restrictions have re-focused investors interest in overseas properties.
  2. Demand for Emigration. Large-scale air pollution, water and food safety issues have become increasingly prominent in China mainland, almost half of the high-net worth Chinese mainlanders were considering relocating to a more developed country in the next five years.
  3. Appreciation of the Chinese Currency. The RMB has gained roughly 25% in value against the US dollar since May 2005 and exchange rates of RMB against JPY and Euro has gone in the same way. This long-term appreciation of the currency makes overseas properties cheaper and more attractive.
Marketing Campaign

The marketing campaign will concentrate on Beijing, Tianjin, Hebei and Shanxi provinces with additional national ex posure and will start two months before the show opens. With our 23 years’ history sponsoring the Real Estate Expo in Beijing there have been many powerful media partner alliances formed.

Newspapers & Magazines: Established print media alliances which consist of more than 35 nationwide and 12 international publications.

TV & Radio: To include 8 TV channels nationwide and 4 radio stations, with CCTV and BTV as the most influential.

Internet / Website: Established partnerships with leading relative sites domestically and around the world, such as Sina, Fang, Tencent, Sohu, NetEase, IFENG, Juwai, etc.

Direct Mail: Direct mail campaigns through ours and partners’ targeted data base.


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