- Cooling Domestic Property Markets. Chinese government has taken actions to cool the overheated house market. The policies from tightened bank lending to home purchase restrictions have re-focused investors interest in overseas properties.
- Demand for Emigration. Large-scale air pollution, water and food safety issues have become increasingly prominent in China mainland, almost half of the high-net worth Chinese mainlanders were considering relocating to a more developed country in the next five years.
- Appreciation of the Chinese Currency. The RMB has gained roughly 25% in value against the US dollar since May 2005 and exchange rates of RMB against JPY and Euro has gone in the same way. This long-term appreciation of the currency makes overseas properties cheaper and more attractive.
Newspapers & Magazines: Established print media alliances which consist of more than 35 nationwide and 12 international publications.
TV & Radio: To include 8 TV channels nationwide and 4 radio stations, with CCTV and BTV as the most influential.
Internet / Website: Established partnerships with leading relative sites domestically and around the world, such as Sina, Fang, Tencent, Sohu, NetEase, IFENG, Juwai, etc.
Direct Mail: Direct mail campaigns through ours and partners’ targeted data base.
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